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tutorial sketsa dan lukisan cat dengan Photoshop

1. Digisketch adalah suatu cara merubah gaya foto menjadi seolah-olah lukisan tangan dengan pencil maupun pena......

Tutorial merubah Foto Menjadi sketsa

http://www.2shared.com/document/aqKPgmkb/Tutorial_digital_sketsa-2.html

untuk lebih detailnya bisa bergabung dengan group Digisketch di

http://www.facebook.com/groups/digisketch/

2. Merubah Foto menjadi seolah-olah sebuah Lukisan Cat air

karena saya belum membuat tutorialnya Tutorial bisa di download dengan bergabung di group Foto pelangi atau GPP

http://www.facebook.com/groups/fotopelangi/

karena group ini group tertutup.

How to Increase Your Target Twitter Following

How to Increase Your Target Twitter Following?

Increasing your targeted following on Twitter requires a bit of patience and a well thought-out strategy. Twitter, a micro-blogging social networking site, is popular for businesses because of the no-cost, no-frills way the site is set up. Twitter is used by small companies, as well as larger companies like Starbucks, Dell and JetBlue to connect with their customers and clients, advertise new products, monitor their online brands and in general, monetize their businesses.

There are four steps to increasing your targeted Twitter following. First, follow people on Twitter who you consider to be your target audience. Second, post relevant information about your brand and news that is related to your brand. Third, never spam your followers with auto-tweets, or post the same URL over and over. Finally, follow smart people who are online marketers or who are leaders in your industry.

How to Follow the Right People on Twitter:
Before you start following people, make sure your Twitter feed has at least a few interesting posts. Most people on Twitter will not follow you back if your Twitter feed is blank. After you've started your micro-blog feed, start following your target audience. There are two ways you can do this. Go to Search.Twitter.com and type in keywords related to your target audience. Let's say you are selling an iPhone application. Type in keywords like "iPhone," "bought an iPhone," "iPhone app," and other related keywords. Follow these people. If you post interesting, relevant things, there is a good chance they will follow you back.

You can also find your target Twitter following by going to Twitter and clicking on the "Find People" option. Type in keywords and any relevant industries and locations to find your followers. Start following these people.

Give Your Target Audience Relevant Information:
Post interesting news and reviews about your product, but don't forget to also post related industry news. For instance, if you sell a particular gadget, you can post news about other gadgets.

One of the most important thing about gaining a targeted following is to retweet well and retweet often. If you see a relevant post by another Twitterer, retweet them. Many times, these Twitterers will see that you have retweeted them, and will follow you. This gives you access to their followers-just click on the "Followers" tab under these people, and start following. Be generous with your retweets-it's one of the few tried-and-true ways of gaining a following.

Check Search Twitter.com often. Search for your brand name, for example. Are there happy customers? Follow them and thank them. Do you find angry, disgruntled customers? Follow them, retweet them, and ask them how you can fix the situation. There have been countless examples of people reaching customer service reps on Twitter, and then telling the Internet all about the great service that came from a company they had just recently been bad-mouthing.

Never Spam Your Twitter Followers:
If you spam your followers, they will unfollow you quickly. Spammy posts include: Posting the same URLs over and over again; only posting product descriptions of your own products; having a Twitter handle that looks like this: MyAwesomeProduct1000 instead of something like this: NameofMyProduct; and asking insincere questions. For example, if you sell cars, it would be insincere to post a question like: What is the best car on the road? Twitter users are very savvy and jaded consumers. They know when a brand is being disingenuous.

Follow Smart People to Gain a Smart Following:
There are a lot of online marketers who have used Twitter to help their clients monetize their businesses. Twitter marketing gurus like Guy Kawasaki, Dave Peck and Chris Brogan should be on your Twitter list. You might also want to do a search for corporations who are on Twitter because they are the trailblazers and may offer you a great deal of advice in getting a targeted following.

Consider following your competition to see what kind of tactics they are using to increase their own targeted Twitter following. Smart online marketers monitor their competition on social networks to see what they're doing right and doing it better. It's also easier to see when your competition has failed and how you can avoid that. If your competition rarely posts to Twitter and never responds to negative posts, you can quickly fill the gap for your audience.

Patience is Required When Using Twitter to Monetize:
Businesses who take to Twitter to market their brand or products should be aware that using Twitter is a long-term strategy. Gaining access to your targeted following will not happen overnight, but if you use the proper Twitter strategies, it will happen. Be very careful with your Twitter following. Don't sell to them like you would sell to the Average Joe online. Twitterers can sniff out a sales pitch and unfollow the guilty party in the blink of an eye.

When you have gained your targeted Twitter followers, market to them gently. Instead of sending out tweets that say, "Buy this cool product now," consider writing a more subtle tweet like this: "Do you need a product that does XYX? This one does." Instead of posting "New product has just launched," consider starting a corporate blog, and then post something like this to Twitter: "New blog post: Why we're so excited" and then end the Twitter post with the URL to your blog.

Always reply to any tweets that people send you. Don't ignore your Twitter following. If your Twitter following gets too large for you to handle, consider outsourcing some of the work or having your Virtual Assistant take on some of the hours needed to tweet or retweet. However, never have someone tweet for you as if they are you. Twitter is a relationship-building tool, and YOU need to be the one building that relationship. You can always have someone tweet questions to start a conversation, share links to articles or other interesting information, or finding new people to follow, but you should be the one responding and interacting in discussions... not delegating it out to someone else. Be authentic!

Twitter is not a one-way marketing tool. It's an integrated, holistic approach to marketing. That means staying transparent, interacting with the Twitter community and staying interesting. The quickest way to kill off your Twitter following is to be boring.

How to Use Facebook Like Button on Site?

How to Use Facebook Like Button on Your Website?

One of the questions we're hearing a lot these days is: "What's this Facebook 'like' button all about?" Once we explain it, the next question we get is: "How quickly can I get that on my website?" So I decided to write out an explanation for how it's done that anyone can read, understand and put into action for their own website.

Here are a few quick questions we often find ourselves answering that have quick answers:

Icons - Do I need to have a Facebook account to be able to add the "Like" button to my website?

No, you don't. Anyone can add it regardless of whether or not they have a Facebook account. Click here for our easy step-by-step guide on how to set up a Facebook account.
What are some of the key benefits to creating a "Like" button?

There are several very important reasons to get this like button on your website. Here's a list of a few of them:

> The Facebook brand carries with it a sense of safety, authority, trust and familiarity. Having their logo and a connection to them on your website will make your site look and feel more legitimate and trustworthy in the eyes of Facebook users. This is massive in building credibility, increasing traffic and driving sales.

> Your website has a chance to go "viral" as friends recommend you to their friends who then recommend it to other friends, etc... As the saying goes: "birds of a feather flock together" and this can be a fantastic way to penetrate your niche and have your customers spread the word in a low commitment way for them that can build amazing results for you.

> One great part of it is how much Facebook charges for it - nothing! That's right, it's free. A free advertising tool that relies on referrals and recommendations (we all know the value of those).

> A seismic shift is starting to happen and Facebook is squaring off against Google and looking to overtake them as the internet's number one search engine. This won't happen overnight, but it's wise to align yourself with Facebook early on so that you can get brownie points from Facebook for having got in on the ground floor.

So, now that you know what's at stake, here are some more general questions we get asked by people like you all the time. The answers are important for getting your head around how it all works - in simple terms.

What is the Facebook "Like" button?

The Facebook like button is used in two general places. One is on the Facebook site, the other is on sites outside of Facebook. For the most part we'll be discussing the button you can put on your website, but I'll just take a moment to talk about the like buttons on Facebook.

The like button on Facebook is a button you can click on after looking at pretty much any content on Facebook. This could be a friend's photo, a comment a friend has made or even a group or application. The fact that you have "liked" these things is then reported in your friends' news feeds. If you have "liked" a page on Facebook for a product, community, etc... then they can send you updates and information from them will appear in your news feed.

The like button we're most interested in is the one you can put on your website. This is the one you can often see when you visit a website online, and it looks like this:

The one on the left is the i-frame version and the one on the right is the JavaScript version, but we'll get into that later.

When someone visits a website with this button on it, they can click on it to let their friends know that they like the site. After clicking on the button they'll have a pop-up asking them to login to Facebook (or sign-up if not already a member). Once they've logged in, they'll see the button on the right above, which shows which of their friends like that page, along with their friend's profile picture. After clicking the like button, a story will be posted automatically to their Facebook page telling their friends that they like the site!

If the button has been set up correctly, the website can also be placed on other parts of the Facebook user's profile by using "tags". So if, for example, someone is looking at a webpage about their favourite movie and they click the like button. That movie can then be added to that person's profile under "interests". There are many categories you can tag.
How do I put the Facebook "Like" button on my website?

This is where it gets slightly more complicated - but only slightly. There are two kinds of like buttons you can add to your website. One, which is much more simple, is known as the i-frame. This button is simpler and gives users less information about who, specifically, likes your webpage. With this option, users won't get to see their friend's profile pictures pop-up and the button is far less customisable.
laptop

The second option is JavaScript. This one is harder to add but allows users to see their friends' profile pictures and names pop-up which makes a huge difference in terms of emotional connection and trust building. The JavaScript button also allows the user to write a comment about your page that will be shown to their friends. The i-frame just shows the link, whereas the JavaScript will show positive comments that can be worth their weight in gold.

To get the "like" button put on your just head on over to Facebook's page that's designed to help you add the like button to your site. They have some explanations there on how to add the button with lists of all the options and how to implement each one. It takes a bit of programming experience and know-how that anyone with a web design background can have up and running in less than an hour.

However, if you're interested in using the JavaScript options to really leverage the full power this button can unleash, or if web programming isn't something you're overly familiar with and you'd like some help then you can get someone else to get someone else to set up your Facebook like button exactly the way you want it.

How to Increasing Google AdSense Income

How to Increase Your Google AdSense Income Online?

Nothing is as frustrating as watching your Google AdSense revenue trickling in cents; $.10 here $.30 cents there and $.0 cents over there. So much for all the hype about guys making thousands a month with AdSense. Me thinks, this Adzenz thing be weird!!

Try the 6 facts and up the wall you will drive AdSense!

Lets face it, if my website traffic is anywhere in the hundreds a day, there is no way under these blue skies I'm gonna make myself enough money over the internet. I read a review of some website with mammoth traffic and they make over $15,000 a month. Heck, Digital Point makes anywhere around $10,000 a month on a 50% revenue share with their contributor members. That is $10,000 being 50% of what is left after forum members have been paid off. "Google pays Digital Point about $10,000 a month, depending on how many people view or click on those ads", said Shawn D. Hogan, the owner and chief technology officer of Digital Point.

Here is the kicker. I don't in my wildest dreams think I'll ever have a website the size of digital point, ever! But I can make 100 small ones. See, I'm just an average Joe trying to make head, tail, or both, whichever comes first; of this internet money thingii. And right now I'm not sure I'm holding onto the tail or neck.

I have been doing some research on Google AdSense and I want to share with you some interesting things. Things that I didn't know about and things I believe if I had known earlier, I would still be having some hair left on my head. (Pulled much of it off trying to double my AdSense to $ 0.40 a day). Anyway, I have concentrated my research on how to optimize my AdSense revenue even before I work on increasing traffic to my 2 blogs.

In my quest, I have learned that the secret to increasing your AdSense revenue lies in mastering four main factors namely:

Creating Relevant Ads
From my Google AdSense account reports, I have noticed I earn much more from AdSense for content ad groups as opposed to the AdSense referral ads and AdSense for search bar. If you have an AdSense account, you know that there are three types of AdSense ads that you can choose to be served by Google on your site. These are AdSense for content ads that are related to your website's general content. The content based ads are the best performers in generating you AdSense revenue and they are definitely your best bet. Make sure to concentrate your efforts to having as many relevant content ads as possible if you want to make the money.

Then there are AdSense referral ads that you can choose for your website. These ads are not related to your website content and will advertise anything from bio fuels to air tickets. These Google ads do not do as well as the content based ads. The main reason being that visitors to your site are more interested in relevant content to what they were looking for in the first place. AdSense referral ads are however second to the content based ads in generating revenue. And that's a distant second from content ads.

The last type of ads that Google offers you for your website is the Google search bar. The search bar ad group is such that a visitor to your website can type the name of what they are looking for in the bar. The bar connects directly to Google search and will bring the visitor to a Google page with several ads related to what they searched for. I have really not experimented on the effectiveness of this ad groups from Google and would not therefore conclusively say they work or don't. It's however worth putting up a search bar at a corner of your page or at the bottom.

From the above three discussed Google adgroups, you will notice that content based ads perform better than the other two. Its not rocket science to figure out why. The main reason however is that people searching the web are looking for particular information of their interest. They are therefore more likely to click on ads that seem relevant to their search. AdSense adcopies are written such that they offer answers to very specific needs and a visitor will most likely click on an ad that seems to answer their quest. And that's all you need them to do to earn your money. Click.

For example, people looking for Movie Downloads will be confronted with ads that offer them all sorts of diverse benefits and types of downloading movies online. Likewise, People looking for Water-for- gas cost saver kits and manuals on their cars will be bombarded with ads that offer increasing mileage per gallon of gas etc. Once again, concentrate on requesting from Google only those ads relevant to your website's content.

Serving Only High Paying Ads
In the real sense, choosing high paying ads from Google AdSense will in effect determine the content you put on your website. In other words, if you want to concentrate on high paying ads, and considering that you need relevant content to earn good AdSense income, then by default you will have to make a website or blog on topics that pay prime dollar for clicks on them. In a nutshell, not all ads pay the same with Google. Since competition for some products is excruciatingly high, the advertisers are willing to pay top dollar for their ads to appear first on Google content based advertising network.

Google adwords (this is where advertisers bid and create their ads on Google) offer the advertisers an option to allow Google to distribute their ads to other websites within their network besides Google that have relevant content to the ads. This is how you end up with AdSense being served by Google on your website in the first place. Now here is the spoiler, not all ads that you choose will pay as high. Ads for new technology, gadgets and gizmos pay much more higher since the manufacturers are willing to pay as much to enter the market and make their product known. Google ads for such products pay you equally higher dollars per click as opposed to ads for say nail vanish.

I have seen some adwords bids that start from $5 per click. Other companies and individuals bid as high as $50 per click to maintain the pole position in Google results pages. The revenue principle applying to AdSense when Google serves the ads onto your website is practically the same. On the converse, the highest bid by advertisers is a paltry $0.05 for some products. Which ads would you rather get served with by Google?-go figure.

For you to be able to run high paying AdSense ads, you will need to make a thorough research on minimum bids made by advertisers in adwords. This is not rocket science really. One way of telling a certain area has higher bids is to Google a product you suspect might have high competition among advertisers. Just counting the number of adwords ads appearing for that particular keyword will tell you much.

A Google SERP (Search Engine Results Page) with a lot of ads appearing on it might indicate that the advertisers on that keyword are bidding serious figures per click on their website.

The higher a particular ad appears on a highly competitive keyword usually indicates higher bids and you may want to consider creating websites in such an area and get it served with AdSense. But also bear in mind that high ad counts also means that it's a highly competitive field and getting traffic for your website might be like pulling teeth...and with a pair of tweezers that is.

It pays to do an intensive research into areas to create websites for AdSense revenue. Since AdSense is served automatically by Google to your website, your only maneuver is to look for very specialized, less competitive, high paying niche areas and keywords to create your website content on. As a rule of thumb, new products are naturally good niche areas to start with; assuming that you catch on the fad soon enough before every man and his dog start selling the same product. Please note that we are placing emphasis on guys that want to use AdSense as their main source of online revenue here.

In most cases and usually why we (me included) make measly AdSense income is that, we create websites in areas of our own interest and then serve AdSense ads to them. Problem is, our preferred areas of interest are not necessarily areas that can make us worthwhile money with AdSense. Research an AdSense area that pays, then create unique content on that, serve the ads and laugh all the way to the bank. Kind of doing things in reverse... banana eating monkey sort of thing.

Positioning And Designing Your Ads
This is an area that I want to approach with a lot of caution. One thing is painfully true, and that is your AdSense ads are not worth the space if they are not optimally designed and positioned. One of the biggest advantages with serving AdSense ads is that Google lets you design and position your ads on your own website. But, which design and positions work best? Just like the offline world, positioning an outdoor advertisement makes all the difference between the ad being seen and it passing as a waste of resources.

Why does placing a TV ad at prime time, for example, cost more than double that of placing it dead in the night or early in the morning? Better still a billboard on an unused highway will not receive as much audience as one in a freeway that has huge amounts of vehicular traffic.

The same principle works with serving ads from Google AdSense. Placement of your ads is everything in getting noticed by visitors to your website and eventually getting them clicked on. Some areas of your website are actually prime real (or is that virtual) estate while others are... well, badlands, abandoned dumb and quarry sites.

Positioning Your AdSense Ads
As mentioned above, you need to know which areas of your website or blog work for AdSense. Research (and don't ask me by who) has shown that an online browser's eye is trained more emphatically on certain areas of a webpage while other areas receive just a gloss-over glance. It is also true that a webpage visitor's eye lands automatically and for the first instance on a particular area of a page and then follows a certain trail of vision on that webpage. Disconcerting, is it?...No, it's actually a nightmare for an advertiser if you don't have those facts.

You might have noticed that, in a Google SERP (i.e. the results page you get when you search a word in Google) ads always appear on the mid top and right side of the page. Fact is that, advertisers on these two areas pay completely different rates. The ads on the top of the page are called sponsored ads, while those on the right edge of the page are called adwords.

The middle top area (sponsored ads) is also much more expensive to advertise on while the right-top side ads (1st to 5th positions) are priced higher than the mid-right and bottom right adwords areas. Although, this is done through a bidding process, the idea is clear that, if your ad is the first on the top right side of the page, you get hit more than those below you. This is not only exclusive to Google but to most if not all search engines online that run ads on their SERPs.

Ok, let's bring it home. Considering your webpage will be providing other relevant and mainframe content in the middle of the page, you will need to follow Google ad positioning example. For starters, you can try to place AdSense ads at the mid-top of the webpage. The best ad design that works for the top page section is the leaderboard format which stretches the ads across from left to right of the page. Usually about three to four AdSense ads will be served with the leader board format.

The leaderboard ads are available in the ads set up button within the horizontal ads drop down. All this is possible once you get Google to approve your account, you will be able to create your ads there and get a HTML code provided for you to paste to your webpage. Google promotes family friendly websites and blogs and will need to review your website before approval. They discourage websites with adult content; your website should also have well arranged and meaningful content.

Your next prime real estate on the webpage is the far right hand side. This is a crucial area and you might want to place the ads right from the top running downwards as a column. Again, I have experimented on this area with the broad banner ads from AdSense and they fit in like a glove hence bracketing the main middle text. The broad banner format is available from your Google ad set up button in your account under the vertical ads section.

Personally, I select the text-only ads from the create-new-ad button. You have a choice of ad types including texts and images, text only and images only formats. I prefer the text only since it's now accepted that text ads attract more interest than banner and image ads. I think it's something to do with an ad getting to the point as fast and as effectively as possible.

Now, the other available position has been subject to a lot of debate; but there are still some marketers who swear by it. This is the mid-text AdSense ads. These are ads that are placed in between your main text and separated into two, three or four parts depending on the size of the main text. Basically it interrupts the flow of the text after some delivery of information. By text I mean your main page content located at the middle of the page. I cannot deny that locating the ads mid-text really gets them seen by people interested in reading your full content. But there are also visitors that might consider it an interruption to their reading and just pass along. I think this position's effectiveness surely depends on an individual reader and I might want to leave the choice up to you here.

The last AdSense positioning real estate is the end-text position. This is placed at the very bottom of your webpage text. This position is equally important for webpage visitors that have read your content and might see something that catches their eye at the end. It is proven that a visitor prefers a sense of continuity while doing their web searches as opposed to opening one page, closing it and opening another altogether. If your end-text AdSense ads are relevant enough to the content on display, the visitor will most likely sign off from your page by clicking on that last ad. Which I believe is good enough for that AdSense revenue click.

As I end the positioning AdSense discussion here, I might want to mention that caution is necessary to avoid overdoing it by serving too many ads. Your webpage should have just enough AdSense ads to create a wrap around effect to your main text. The webpage should avoid looking like an overcrowded flea market. Usually Google allows you to serve about 15 ads per page but you need not go the whole nine yards with it. Place just enough on each page to make it optimized for AdSense revenue.

Designing your AdSense ads
You will also be able to design the format of your ads within your AdSense account. Google allows you to play around the text of the ads within certain parameters like size, type, nature, text color, borders color, background colors, url color and the shape of their edges. Google also lets you choose how you want your AdSense ads to contrast against your main text by being able to choose the templates among them blend, mother earth etc. Personally I have found blending my ads to the text works where I don't want them to conspicuously stand out.

While designing your ads for primarily the purposes of AdSense income, you may want to consider making them stand out. Take care however not to overdo the colors, otherwise your site will look like its reading the riots act to visitors to click on them or else... The idea here is to softly make the ads stand out but not so much as to distract the reader of the main text. This means you will be doing a balancing act with the AdSense font color, the background and the general shape around the edges of the ad boxes.

My research has shown that choosing a soft AdSense ad background like light grey combined with emphasized text color on that ad's background has a good effect on the click through rates. But grey if your own site's background is white. Grey works best with websites with a white background. Other lighter colors work best with different backgrounds on websites. I guess I'm trying to say that your AdSense background color should just be enough to provide a slight shade to differentiate it from your original website's background. Don't make it scream here.

This might hold true when you visit other websites like hubpages.com which shares its AdSense revenues with article contributors. What they do here is that they serve AdSense ads around your article and if it's a nice piece, you will get decent clicks if not an outright click-riot. I observed that, since their website background is white, they serve their AdSense ads with an ad-background of light grey while blending the top-text ad's background white. Your best bet here is not to take my word for it but to keep on tweaking, testing and turning the ads until you see what works for your website.

High Traffic Levels
This is the devil in AdSense income. The above three aspects of increasing your AdSense income will only work to a certain extent and as far as your traffic goes. As I said this is where AdSense becomes everybody's biggest headache. However if we are to look at this critically, there are a hundred ways to drive traffic to the websites.

Let's assume we have already worked on the other three areas to our satisfactions. We are now more than sure that for whatever traffic we bring to our websites, we will be able to milk the most revenue out of them. I think that is important. No one wants visitors to be making a pass by their website without ever contributing a cent to their revenues online. So optimized they are and out you go for traffic.

I don't want to go deep into this area of bringing traffic to your website but let's just say the methods are many besides writing unique content, writing articles with links to your websites, adwords, contributing in forums among many others. The most important and that which will save you a lot of agony and time is to choose a niche area that has comparatively less competition. Since we started off making websites for AdSense, we might as well ensure that we make websites with content that attracts the search engines, hence traffic.

Choose your niche area well and the search engines will pick you out. Visitors will be on your website like ants to a Popsicle- with the right content. To help you with selecting a niche area, you can use the Google trends keyword tool to measure the competition of a particular keyword. As a rule of thumb, avoid keywords that are crowded. The competition won't do you any good.

There are people out there who have mastered the art of making multiple websites for AdSense revenue. Most of them use the automated softwares that help them develop unique websites in certain niches. An example of good AdSense automated website developer software that is popular in the market is the HYPERVRE. This software is designed to prompt you generate the most unique sets of keywords and go on to develop unique content. As mentioned earlier, making websites in unique niche areas is the key to getting massive traffic sent your way by the search engines. Well designed and unique website content also saves you the agony of leveraging your website traffic by writing articles, buying advertising space, email lists and all other related headaches to generating traffic.

Concentrate on making websites that attract traffic by themselves, then keep on churning out as many websites as you can using the automated softwares. Within 2 months you will notice your AdSense revenue expanding to unimagined levels. So much for your earlier belief that-nobody can earn more than adcents monthly.

Good Luck Friends

How To Promote Your Business With Facebook

5 Best Ways To Promote Your Business With Facebook

If done correctly, you can use Facebook to promote your products & services, build awareness, research consumer opinion and much more! Here's a few ways...

Facebook Pages
You can create a free page for your business or web site with Facebook Pages which gives your business a presence on Facebook. You can think of it as the equivalent of your Facebook personal profile, only for your business or web site.

You can add your business details and logo and you can also spice up your Facebook Page with a range of applications.

Facebook users who become fans of your Facebook Page can post on the wall, buy your products, learn about special events or promotions, join discussion boards and upload photos and video content to your Facebook Page.

You can also send message updates to all your Facebook Page fans at once, which you cannot do with your Personal Profile.

You want to keep the social aspect of Facebook in mind as you create your Facebook Page for your business, and try to present the social, human element of your business as much as possible on your Facebook Page.

To create your Facebook Page...

Log into your Facebook home page and search for Create A Facebook Page via the search bar at the top of each page.

You might also want to have a quick browse through existing Facebook Pages in your niche before you create your own page. You can find these pages here...

You'll have various applications and options you can use once you've created your Facebook Page.

Here are some options you may want to consider...

Facebook Notes
The Notes Feature allows you to post notes in a similar way to blogging. You can add Notes to your personal profile or to your Facebook Pages.

Facebook users can subscribe to your Facebook Notes via RSS in the same way they would on any normal Blog. You can even import one external Blog into Facebook Notes via an RSS feed.

Facebook Events
You can use the Facebook Events feature to create events pages for launches, openings or any other online or offline events you are hosting.

You can invite the fans of your Facebook Page to your events and they will be able to accept, decline or "maybe" your invitation. Your friends will also see a reminder of the event when they log in to their Facebook home page.

Facebook Ads
Facebook Ads allow you to use Facebook's platform for targeted advertising of your business. This is similar to AdWords content ads. You pay Facebook per click or per impression for ads which are displayed to your choice demographic among Facebook users.

You can target your ads to specific Facebook users according to age, gender, location and interests.

Should you consider Facebook Ads for your web business?

Paid web advertising can work for you when you provide high-profit goods or services.

You will therefore have the Return On Investment (ROI) to justify the expenses of advertising. You may want to consider keeping to free methods of exposure such as Facebook Pages and Groups should you not be in a high ROI situation.

You want to make sure to research the service well before you get started and then be sure to test your market at first with only small campaigns. You can always increase the size of your campaigns when you see which ads convert well.

You can get started with Facebook Ads by clicking the Advertising link at the bottom of your Facebook home page.

Facebook for Market Research
You will also find market research opportunities with Facebook...

Browse through Groups and Pages in your niche for a snapshot of the level of interest and activity.

How large is a group? How many members join each day? What are people's interests according to what they post on the group wall?

The answers to these questions can provide you with general data about the size of your niche and activity within your niche among Facebook users.

You can also create your own Facebook Group about a specific problem or issue in your niche and use it to ask questions to people who join. You can use the information you gather from the Group for content ideas for your web site or products you wish to develop.

Cara mudah mengganti Background pada Foto Siluet

If you have trouble with the language, can be used translate

Cara merubah Backgroun/langit pada foto silhouette

Foto silhouette akan lebih kelihatan hidup jika baground bisa mendukung dan  menyesuaikan Obyek. untuk mengakali suatu foto siluet atau foto bukan siluet dan ingin dijadikan foto siluet maka ada beberapa cara yang musti dilakukan. seperti contoh foto 1

1. siluet seorang petani dan 2 orang anak 

foto ini dihasilkan dari foto awal seperti foto 2 dan foto laut pantai kukup yang nantinya dipergunakan untuk merubah langit pada foto 3

foto 2

foto 3

untuk penggabungan hanya diperlukan beberapa langkah.

langkah 1.

buka kedua file dalam ruang kerja di Photoshop, seperti terlihat dalam foto 4 dibawah.......... :(penggunaann PS cs3

foto 4

Langkah 2

lakukan penggabungan foto 2 dan foto 4 dalam satu frame, dengan cara tekan (dengan mouse) klik kiri foto 2 tahan dan geser ke frame foto laut/foto3.

untuk membuat refleksi pada air, 

1. lakukan duplikat layer (tekan Ctrl-J), 

2. selanjutnya layer di balik flip vertikal. 

3. lakukan pengeditan untuk mendekati bayangan di air dengan cara klik Filter-Distort-Ocean ripple, 

    ( atur Ripple size dan ripple magnitude sesuai kebutuhan)..

4. Geser layer ke bawah sehingga menjadi seolah-olah refleksi 

     seperti terlihat pada foto 5  

Langkah 3

5. Kemudian rubah Set the Blending Mode for the layer dari Normal menjadi Multyple

foto 5

6. hasilnya akan terlihat seperti foto  6

Foto 6

Langkah 4

7. kemudian jadikan satu semua layer dengan cara Klik Layer-Flatern Image

8. Atur brighnest contrast, leverl dan saturasi.... dan lain sebagainya untuk pengeditan foto.... :(sesuai selera

                                               

                                                     selamat mencoba

Album foto yang telah dilakukan perubahan 

Bermain Pesawat Pesawatan

Lihat Burungnya terbang ke Matahari

Bermain pesawat-Pesawatan 2

Ngarit di Senja Hari

Lihat Burungnya

How to Earn Money Through Facebook?

How to make money with Facebook? Is it really possible to make money with Facebook? It seems like making money with Facebook is on everybody's mind these days. If you are one of those people who want to know how to make money with Facebook, here are some ideas to help you get started in making money on Facebook.

These methods don't require you to buy anything or pay someone to tell you the "secrets". As a matter of fact you can start making money with your Facebook right now without having to spend any money at all. These are no "secrets" for making money on Facebook. Simply some very basic methods that people use to make money elsewhere, but with a little work and patience you can apply the same methods to make money on Facebook.

Of course, like any other method to make money, you need a market for it. In this case the market would be Facebook friends. The more Facebook friends you have, the more chance you have of making (more) money. What if you don't have much Facebook friends? Fortunately it's very easy to create a massive market (friends for Facebook) simply by searching and inviting others to be your friend. But, if you want to take it to the next level and automate the finding and adding friends process, there are some software that can do just that.

Ok, lets get to the point and see how you can make money on Facebook. Here are some proven ways you can use to make money on Facebook.

Showing ads on Facebook
With all the Facebook applications that make it easy and a snap to start showing ads on your Facebook, there is no excuse for not taking advantage of this method, specially if you are popular amongst your Facebook friends, and have a big audience to show your ads to. Using AdSense, chitika and other PPC advertising companies you can easily setup your ads and customize it to your liking. Make sure to set it somehow that it serves ads related to product and services that you know your Facebook audience is interested in.

Writing a Facebook book (How To...)
Facebook is attracting more and more members everyday. And lets face it, not all of these people are Facebook savvy. And even though getting started with Facebook for you and I might be simple and quick, many people have problem with the basic things. Write a small and to the point e-book about Facebook and how to use it. Maybe a simple step by step instruction for getting started with Facebook. Or an e-book about how to use different application to make Facebook experience a better one. There are many possibilities. With the huge amount of Facebook apps and all the new ones that are added daily, this can be quite big. You don't even have to pay to promote your e-book, simply use your own Facebook or better yet create one for your e-book and start promoting it.

Affiliate marketing on Facebook
It's the same idea as showing ads, but in a more direct way. Register for free with affiliate networking sites such as ClickBank, Maxbounty and etc, and pick a product relevant to your Facebook audience interest to promote. You will be provided a simple code which is a link with your affiliate id embedded in it. Whenever someone clicks on that link and buys the product or service, you make money by getting a commission.

You can create an entirely new Facebook for that product and start promoting it there. A friend of mine is actually doing it for 4/5 different weight loss product. He created a Facebook page for each product and started adding friends to his Facebook. He writes short posts about the product and posts it on his Facebook with his affiliate link in it. Hi is making a couple of hundred dollars a month doing this. I know it's not much, but for something that doesn't cost you a dime and takes about 30 minuets to setup, and takes about 20 minutes or so a day to run, I don't think it's a bad deal.

Blogging about Facebook
There are already some people doing it. But there is always room for new voices. Get a free blog over at blogger and use Google AdSense (which is already integrated in blogger, so even if you don't know how to show ads on your blog, you can set it up with couple clicks) to show ads on your blog and make money that way.

When you established yourself as an authority and a trusted person for anything related to Facebook, you can get some sponsor and maybe use affiliate networking sites to find and promote Facebook related product.

Create and sell a Facebook application
If you are savvy enough and know your way around, why not use your skills to make a Facebook app of your own and sell it to Facebook users? Again, once you made it, you can use the same strategies mentioned above (blog or a Facebook page for the app) to promote your app.

There you have it, 5 ideas you can use to make money not only on Facebook, but you can also apply the same ideas to MySpace, Twitter and other social networking platforms to make money.

How to Use Facebook For Business?

How to Use Facebook For Business?

There are a growing number of social media sites being used by businesses in their company marketing efforts. The secret to using social media effectively is not to be everywhere, but instead to have an online presence where your current and prospective customers are online. Contrary to what many believe- Facebook is not just for college students or for personal use. Facebook is increasingly being used by companies in many creative ways such as to build their brand image, to drive traffic to their website and blogs, to announce or get feedback on new products, manage their online reputation, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication is leading to enhanced relationships with current and prospective customers. In this article, I will outline how a planned internet marketing approach can lead to positive results for your business. I will begin the article by addressing a few common misperceptions about Facebook that I hear most frequently from my clients. Next, I will detail how to use and set up the various sections of a Facebook account. I will conclude with several recommended applications that will add functionality to your company Facebook page.

1: Facebook is only for personal use
Each time I give presentations on using social networking sites for business there is the perception in the audience that Facebook is only useful for communicating with friends and family. Facebook started as a closed community for college students, and has not been as effective as Linkedin at highlighting the business page and advertising features. However, Facebook continues to grow in use by companies looking to reach the more than 200 million active users, and has very powerful and targeted demographic tools that help companies to hone in on their target market.

2: Facebook is only for college students
According to the Facebook Press Room page, there are more than 200 million active users on Facebook and a million new members are joining each week in the U.S. alone. Contrary to what many of my audiences believe- more than two-thirds of Facebook users are not in college. According to comscore.com, more than 50% of Facebook's users in the U.S. are over 35; the single biggest age demographic in the U.S. on Facebook is now between 35 and 44, and Facebook's fastest growing age group is 55 and older. They also reported that Facebook ranks as the top social networking site in the majority of European countries.

3: I am too busy for this, and besides-it is not worth my time
Some of the reasons why social networking sites like Facebook are increasingly being used by companies is because they provide businesses the opportunity to easily and efficiently communicate regularly with the people in their network. Networks can include people with whom they are currently doing business, people whom they would like to do business, vendors, and potential business partners.

Social networking sites like Facebook are serving as an adjunct to, and in some cases, replacement for, traditional means of communication such as newsletters and direct mail. Facebook can be used to regularly announce or get feedback on new products, spotlight new employees or existing employees accomplishments or talents, reward customer loyalty, promote special events and special offers, as well as to create partnerships. According to a Forrester Research interactive marketing online research survey (March 2009): "40% of companies surveyed expect to cut direct mail budgets, while 35% will decrease newspaper spend, and 28% will slash magazine money in order to spend more in interactive media." Some companies have reported that by using these online means of communication they have reduced their marketing budget while at the same time increasing sales.

Why Social Networking works:
What companies that use social networking sites are finding is that these sites allow them to more regularly communicate with people, vendors, clients, colleagues, and prospects, which, in turn, helps business understand their customers needs better, increase trust, and therefore build better business relationships. Most people know that Facebook has been helpful as a tool for connecting or re-connecting with friends, family and co-workers. And most understand that even the personal connections have the potential to become new business opportunities-so it makes sense that Facebook can be used to communicate with those in the business milieu.

How to Set Up a Facebook Profile:
To make use of Facebook you need to set up an account. After registering you need to do the following in order of importance:

1. Create a Profile
In order to begin to use Facebook you must create a profile detailing information about yourself. Based on site policies, you can create only 1 profile, and it must be tied to a human name, preferably your real name, not a business name. We will review setting up your business page later in this article, but first you must set up your personal profile. If you are a married female, use your maiden and married names so more people can find you. Facebook has a "Friend Finder" feature that allows users to search for people by school, company, or organization. In order for people to find you -you must so be sure to list all of your previous schools, organizations, employers, in your profile. Thoroughly complete the "About Me" section to describe your business and what services or products you offer. In the "Information" box on your profile page, you need to include links to your website address, newsletter, blog and other business information such as your company contact information, logo and a photo of yourself. Your profile page should be considered your "branding" page or your marketing campaign. If you are working for a company-you don't have to list all your personal interests-just limit your entry to listing your professional interests. You can syndicate your blog on your profile page. By doing this you are enabling any post that you make to automatically appear on your profile page and all of those people who are connected to you will see it.

2. Build Your Contact List
Facebook was created based on the concept of connecting with friends. You can send and receive "friend requests" and once accepted, your friend can view your profile and you can view theirs. To begin connecting with people that you know, you can either import your address book/ contact database, or you can also search Facebook for individual people.

You can also view the friends list of each person with whom you are connected. If you know any of your new friend's connections, or you would like to know them-you can send a connection request. You can grow your friend list by inviting all your clients, business associates, customers, family, friends, co-workers, school alumni, neighbors, and anyone else you think would be interested in connecting. I would suggest also using the search feature on Facebook to look up people with whom you have lost contact. After befriending -your profile will show up on all your friends' pages. Therefore, the more friends you have- the more pages your profile will appear-leading to more people who will see your page and possibly get in touch with you.

3. Communicate by using Wall Posts
Each Facebook member has a "wall" where friends can post messages. In the business networking world, this is the online equivalent of calling them on the phone. You can send a complement to a colleague on their work by writing this on their wall, comment on their new service or product offering, or communicate an upcoming training or networking opportunity.

4. Update Your Status
At the top of your Facebook page is a status box. When you post a status update, everyone in your friends list can see your update on their home page. For business owners, this is the place to share tips, promote events, post blog updates, announce new products, links to your affiliate programs, links to interesting video or audio presentations, websites, articles, and newsletters.You can add updates as often as you are able in the " What's on you mind?" box. These will appear on all of your friends' pages so ensure that they are meant for everyone on your friend list, and are professional in nature. Otherwise, you risk people removing you from their list.

5. Participate in Groups
Online groups allow you to network virtually with potential clients and peers. You can also join Groups on Facebook that are related to your work. There are groups for therapist, teachers, coaches, and every conceivable profession. You can network, and learn from experts in the field. Another way to maximize the potential and relevance of these groups is to start one of your own. There is no cost to do this and this is a great way to improve your company's visibility. For example, I started a group for mental health facility administrators in Boston. This group is now a resource for sharing best practices and may over time lead to mutual referral relationships. To access groups, start from your Facebook home page, view the list of applications and click on "Groups." You can browse through thousands of groups by area of interest, by industry and geography. There are an incredibly varied selection of topics and professions all over the map.

6. Build Your Friends List
For business purposes, it makes sense to have as many friends as possible. One way to do this is to join a group and send connection requests to fellow members with a note letting them know of your interest in connecting with them on Facebook. Just as you would with an in-person business introduction, be sure to check out their profile and learn about what they are currently doing. Networking always works best when there is a two-way exchange. Find ways you can be helpful to them such as introducing them to a colleague or potential business partner and they may likely reciprocate and return the favor. Also, create your own events page, or post on the Facebook "Events page." You can even see how many RSVP and get feedback from attendees.

7. Create Fan Pages
Because Facebook requires that a profile be designated to a person, not a business, they have instead provided the ability to create fan pages. You can create a fan page for a business, book, product, author, speaker, celebrity or just about anything else you want. To create a fan page, scroll all the way down to the bottom of Facebook and click on "Advertising" (don't worry, this is free to set-up). Next, click on "Pages" at the top of the screen. You will find some helpful explanations about how pages work, along with the link that will allow you to create your own fan page. Once your page is created you can add links, events, discussion boards and other features that make them interactive. Your updates from your fan pages will appear on your profile so your friends will know about them. You can invite people to become a "fan" of your page as an alternative to sending friend requests which will help you to further cultivate an online community

8. Use the Marketplace
Facebook has an online marketplace that allows you to list your services and products at no cost. This is a great way for you or your company to get exposure. You can also use the marketplace to find items or services that you need.

How To Set Up a Business Page on Facebook
Setting up a business page is easy. Just log in to your profile page and scroll down to the bottom of the screen. Then click on "Advertising" or by following this link: http://www.facebook.com/business That will bring up a page with the blue links one of which is called "Pages." Click on Pages, and then click on the green "Create a Page" box on the right of the screen. You can now start filling this information in to create and customize your business page.

After you create your business page, Facebook will automatically add an application called the "Page Manager" which should be located on the top and left side of your log. Again choose Facebook Pages, then choose the best category for your business. Click this link to load your business page where you can then edit and add to the existing content.

It is important that you choose the name of your Facebook page carefully because the page name will become your key word search terms, and is the only text that is used in a search on a Facebook page. Once your page is in place, you can add applications that help to enhance how you represent your company in your own unique way. To find applications for Facebook, click on "Applications" in the upper left corner of your page, or search for them at this link: http://www.facebook.com/apps Applications are fairly easy to install and to set up. If you have difficulty with any one application-please note that there is often more than one application available to accomplish the same task.

Facebook Applications for Business:
Simply RSS : This allows you to display up to eight RSS feeds on your Facebook page and display the feeds from your business's main site and newsrooms.

Upcoming: Add all of your events to upcoming.org, and you can easily display them on your Facebook page with Upcoming's Facebook application.

My Flickr: Display photos from your Flickr account using this application. These photos can include logos, product photos, photos from events, etc.

Posted Items Pro: Allows you to embed multiple YouTube, Yahoo, and Google Videos, music mp3s, sites, files, and more onto your profile and Facebook pages. You can add any variety of these elements, making it great for a media center or press section.

Twitter APP: If you have a Twitter account this application will automatically pull your tweets into your Facebook status, and it automatically installs a Twitter-themed icon letting all you friends on Facebook know that you are on Twitter. It also saves you time in updating and ensures that you have some profile activity to keep you relevant. If you are not on Twitter yet-you can add this at any time.

By implementing these applications you will be creating an interactive page that gives visitors a more complete understanding of your business.

Make the Time to Stay Relevant
In order to stay relevant on Facebook, you need to continually update your Page and use the site. If you do not have the time needed to do this consistently- then I would suggest you hire a copywriter or social media consultant to help. The more actions you take, the more you appear in a fan's News Feed. This keeps you in their mind, and in their friend's feeds when they interact with you. But updating content will do more than keep you on the News Feed; it will also help make your Facebook Page one that people will return to by offering fans an incentive to continue to read your content and return to your page. There are many ways to do this such as providing exclusive content, special promotional pricing, exclusive contests, product previews, or privileged access to company events.

I hope this information has been helpful to you in getting started in using Facebook. Make no mistake about it-social networking is not a passing fad. Facebook, and other social media sites are here to stay. So regardless of whether you make use of all the social networking sites- you cannot discount the recent research indicating that customers are increasingly going online to gather company and product information, compare prices, and place orders. As with any new technology social networking will take time and effort for businesses to fully benefit from it; however, it is my belief that this time and effort, if done consistently and in a planned, thoughtful manner, will be time well spent.

7 Essential Marketing Rules For Twitter

Most 7 Essential Marketing Rules For Twitter.

1: Planning Matters

One of the best metaphors for Twitter is that it's a bar. Unlike Facebook where you know interact with 'friends', on Twitter you can engage with almost anyone. There are millions of simultaneous conversations happening on thousands of topics. It can be overwhelming. It can also be enlightening.

The open nature of Twitter is what makes it so compelling as a potential tool for business. However, businesses that think they can create an account and start marketing on Twitter (or: spewing sales pitches) are in for a rude awakening. Not only will that strategy fail, the Twitter community could turn on the company and create a public relations nightmare for the business.

Marketing isn't about pushing products. It's about understanding market needs, analyzing competition, identifying the positioning 'sweet spot', building awareness and credibility, developing and supporting a community of loyal customers and more. Twitter can be used for any or all of these marketing objectives. In fact, one of Twitter's unique strengths is its 'discovery' capabilities.

What do you want to accomplish? What are your goals and how will you know that you're successful or going the right direction? You can start Rule #2 before having these fully completed, but you need to have your Twitter objectives nailed down before you start tweeting.

2: Listen First
Remember how we said Twitter is like a bar? How would people react if you walked into a bar (or coffee shop or other public place for socializing) and you started shouting about whatever was on your mind? Best case they'd ignore you. More likely, you'd be thrown out - and maybe never allowed back.

The same applies on Twitter. Don't spam. Relevance is essential. The Twitter community is judge and jury. It can be difficult to recover from a bad reputation so it's best not to get one in the first place.

If you're just getting started on Twitter, be sure to listen (read) for a while before you start posting or replying. There's nothing wrong with being a voyeur. Even if you're already on Twitter, take a step back and just listen once in a while. Do it on a fairly regular basis. Twitter is evolving quickly.

So what are you 'listening' for?

- What are the hot topics, most popular links from tweets, or most popular users?
- What are the types of tweets that get re-tweeted most?
- What are the users in your industry or target audience tweeting about?

3: Find Your Voice
When you were listening in the previous rule, you certainly noticed many different styles of tweets. If you didn't, you should go back and listen harder.

While there is no right or wrong answer for what your Twitter style or voice should be, there are definitely considerations to make before you start tweeting. You need to make sure that your voice is appropriate for the objectives that you are trying to achieve and the image that you want to portray. You should document the characteristics of your chosen voice and why they are important - this is especially useful if you will have more than one person tweeting for your organization or if you plan to hire ghost writers.

So what are the characteristics that you need to consider? One way to think about the characteristics of your Twitter voice is to map out several vectors with different extremes on each end then decide where your ideal position would be on each vector. For example, do you want your Twitter stream to be fully automated or fully manual? Professional or casual? It's unlikely that you'll be at either extreme, but the vector will allow you to easily visualize your voice.

4: Look Alive
Creating an account on Twitter and leaving the default profile photo and background is a sure-fire way to show Twitter users that you're not serious about Twitter or the Twitter community as a whole. There is no excuse for not investing in the small effort that it takes to create a rich profile page and profile photo.

Have a designer create something that integrates well with the Twitter profile page. The Whole Foods and Zappos examples below should give you some ideas. Look at your competitors and do something better! If you don't have the skills in-house, there are plenty of freelance designers that can create something totally custom without spending much. Of course you'll want to complete the profile information and include a URL - consider a specific landing page on your website.

There are several couple schools of thought on profile photos. For businesses, more and more logos are showing up. In our opinion, logos are not in the right spirit. Twitter provides a unique way for businesses to deliver a human touch. Our recommendation is to use a good quality, properly formatted photo if you can. There are many articles on the topic. Do a quick search to get more information and suggestions.

Now you're ready to promote your presence on Twitter. Promote your Twitter user name on your website, in email signatures, direct mail pieces, business cards, etc. If you are tweeting regularly, consider displaying them on your website or blog. There are plenty of tools that make it easy.

5: Grow Your Flock
Several strategies exist to help grow your flock on Twitter. Some are a bit controversial. We'll save those for later. Hopefully we don't need to explain the benefits of having a lot of followers. The real question is, "Are you attracting the followers you need to get to your goals?"

Rule #4 covered the first step. Letting your existing customers and partners know how to find you on Twitter will get you some followers. The second strategy is to follow companies and individuals within your industry and/or region. Some will follow you in return. But there are other benefits.

Many tools look at the relationships between users (who's following whom) and make recommendations based on that information. As a result, following users with certain characteristics can actually help you attract followers. Genuine engagement (Rule #6) is also key to gain followers and builds off of the users you follow. Another totally acceptable way to gain followers is to follow interesting people. If you find someone who tweets interesting things related to your business, see who she follows, and follow her.

Auto-following users based on them following you or using third-party tools (some listed below) is where you start to get into a gray area. Tools are already starting to show up that look at the ratio of followers to friends for ranking and other purposes. It's probably not a good idea to get your ratio completely out of whack. "Follow many but don't auto-follow everyone" is probably the best approach.

6: Engage Genuinely
Look before you leap when it comes to Twitter. You are embarking on a journey. It can't be viewed as a one-time event. You have to nurture and support your efforts. If your initial level of activity begins to wane, your followers will notice and will feel a sense of abandonment. Start with a comfortable, sustainable level of engagement. Engagement on Twitter is like the inverse of product pricing - it's easy to drop prices and easy to increase Twitter engagement, but doing the reverse is exponentially more difficult.

To get started, use search.twitter.com or another Twitter search method to see who is talking about you, your brand or a keyword related to your industry. Read up and then engage when you have something informative to say. If you are looking for your user name you can only see your replies in Twitter if someone starts a tweet with '@(your twitter name)' but sometimes people will put @yourname in the middle of their tweet. By searching "to:yourname" it will find any tweets that included your user name.

Using common sense combined with Rules 1-5, you should be in pretty good shape. The more time you spend on Twitter, the more efficient and effective you'll get. Below are some tips gathered from various Twitter users around the web on how to optimize your Twitter time and avoid potential Twitter landmines:

- Clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter and make you more efficient.
- Understand and use direct messages (DM) (private), replies (public) and re-tweets (RT) correctly.
- You don't have to read every tweet or reply to every DM, but don't ignore them all either.
- Use URL shortening tools like TinyURL, tr.im and others for cleaner tweets and more characters for you.
- Comment on others' tweets and re-tweet what others have posted to build your place in the community.

7: Track Your Results
Once you have everything in motion, you'll want to keep an eye on things to track your progress and to determine whether it makes sense to spend more (or less) time on Twitter. You can easily go overboard with measurements. Here are our recommendations on the 'must haves' and the 'nice to haves'.

In Rule #1 you set your Twitter objectives. What do you need to measure to make sure you're headed in the right direction? These are your key performance indicators or KPIs. Once you know what your KPIs are, you'll be able to figure out what tools you need.

For example, if your goal is to get visitors to your website and to sell a product, you'll want to know how many visitors are coming to the site from Twitter, how many of those visitors buy your product and how your conversion rate compares to visitors from other sources. Web analytics tools from Yahoo, Google and others (see Resources below) can get this information for you. Obviously this is simplified. You'll likely have multiple goals and more KPIs for each goal, but it's important to understand what metrics you really need and why they are important - what do they tell you and how can you use that information? You'll need to track your KPIs on a regular basis and use them to make adjustments to your strategy as needed.

Conclusion
Twitter is changing the way people communicate and search for information and it hasn't even scratched the surface in terms of its potential reach and influence.

Twitter can be used for fast, effective and inexpensive research, customer support, public relations, lead generation and more - but your efforts will almost certainly backfire if you don't follow the explicit and unspoken policies in this vibrant and rapidly growing community.

Whether you are self-employed, a small business owner, a multi-national corporation or a government agency - a high-tech company, a manufacturer or a coffee shop, Twitter provides huge opportunities and risks.

Tweamr provides the research and tools to help maximize the opportunities and minimize the risks. An expanded version of this article is available as a free download from Tweamr.com. The expanded version includes additional examples, links to tools and checklists for each rule that businesses can use to quickly and effectively implement a Twitter marketing strategy.

Aaron is a senior technology manager in the Silicon Valley and, in his free time, manages a blog on Twitter marketing, Tweamr.com.

Founded by two senior Silicon Valley technology marketing and engineering managers, Tweamr's mission is to help organizations of any size harness the massive potential of Twitter to achieve their goals through research and by delivering information and tools.

We recognized the disruptive impact that Twitter was having on communications and we know that it will become a standard component of marketing plans for companies of any size in every industry, globally.

Follow 7 Simple Rules to Success on Twitter

Follow 7 Simple Rules to Success on Twitter.

Unless you've been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It's on the news, on the radio and on the minds of thousands of people everywhere, every single day.

There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people.

Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online.

Here are the 7 Simple Rules to Success on Twitter:

1) The Rule of Visibility on Twitter.
You absolutely MUST be visible on Twitter if you are going to get your message out to the masses. You must spend time on Twitter and get to know people. You must put yourself together a "Twitter Blueprint" and then work that bluprint every day. How many hours a day are you going to be seen on Twitter? How many people are you going to follow this week? How many times are you going to Tweet this week? How many direct replies will you make? All of these things make you "visible" on Twitter. Be seen and be heard. Be there on a daily basis.

2) The Rule of a Powerful Twitter Profile.
Why would people want to get to know you on Twitter? One of the first things they will check out is your Twitter profile. What does it say, or better yet, what does it do? Does it make people curious and want to get to know you? Does it make them smile? Does it make them think? Does it make them see that you have value for their life and perhaps can help change it?
Powerful Twitter profiles are NOT based on what is said in your profile, but on what your profile DOES. Does it direct them to DO something? Does it tell them you are a person they really need to get to know? Put yourself OUT THERE and tell the world why they need you as a friend, and get them to take some action towards YOU.

3) The Rule of Twittering.
You MUST use Twitter to market or to share your message. Many people regard Twitter as a communication utility much like an email. It is not! Twitter is a method for you to build - MESSAGE BY MESSAGE - FOLLOW BY FOLLOW - PHOTO BY PHOTO - VIDEO BY VIDEO - your brand on Twitter. Every time something happens with you, Twitter about it. Don't just look at Twitter, get your messages out there and be seen. Answer the messages on Twitter. Thank people for sharing their Tweet with you. This will show up on their Twitter and even more people will see you. This will set you apart from most people on Twitter. Twitter is basically a billboard of what you and your friends are doing on Twitter. So use it often and use it wisely. Don't forget that everyone is watching what you say.

4) The Rule of Twitter Networking.
You are part of a Twitter and you have access to that huge network of people to become their friend and business partner. You can live anywhere and have access to this huge audience. There are literally thousands of people on Twitter that you could potentially meet and then get to know and connect with. You can find local Twitterers as well. You will find that Twitter is a gold mine of people to connect with and build trust with. This may lead to business down the road. So go Twitter now!

5) The Rule of Twitter Direct Messages.
This can be an overlooked and rarely talked about Twitter tool. Direct messages are part of your "Twitter System." Go to Direct Messages in your sidebar. This is a list of people who are thinking about you, talking about you, including you and connecting with you. This is a goldmine of people that have proven that they are behind you and willing to make you a part of their Twitter experience. Pay attention to your Twitter messages. Thank them for their thoughts and let them know you appreciate it. Reply back to them whenever possible. The Direct Messages are gold and can be a prospecting Vault of valuable leads. Make sure you stay connected to them.

6) The Rule of Twitter Pictures and Videos.
Sharing photos and videos on Twitter is HOT. People love photos and videos. The Tweets with photos and videos are the most looked at and watched Tweets on Twitter. Make some videos and upload them. Upload some photographs. Not only will they be seen, but they will also be Re-Tweeted many times. This means that you can pick out Tweets you like and share them with others. Now isn't that cool? It is called exposure! It allows you to post a photo or video that you like and then it sends it out for all of Twitter to see. It shares the image that you want and allows everyone to see a glimse into your personal life. It helps people see you as a real person and not just a website, so share some of your personal life on Twitter. Find interesting photos and videos of others and send them out as well. People love to look at pictures and watch videos. Use this to your advantage.It will build exposure for you.

7) The Rule of Twitter Search.
When you do a Twitter search, it is going to bring you a list of people who have a lot in common with you. Just go to search.Twitter.com and type in what you are searching for. You'll find a lot of other Twitterers who are Tweeting about what interests you. You can build a list in your own area of expertise and then you can send Twitter direct messages to them. Make sure they are messages of value and interest. Show them that you are an expert in this field. This gives you huge exposure. Whatever you do, like posting a message, uploading a video or photo, writing and publishing an article, or just commenting on another person's message on the Twitter, it will show up on Twitter. Be seen, and be seen often if you are trying to brand yourself on Twitter.

You need to establish relationships and build a community to market to. But, if you are going to market on Twitter, then you need to at least get a blueprint of how and when to do it. The 7 Rules of Twitter hopefully gave you some ideas in your social media marketing. Please let me know what you think and what ideas you have.